Gabey Goh
Nov 22, 2016

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore 'Meet the makers' event
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...
Photos: Unruly Singapore ...

On 17 November, Unruly hosted its first 'Meet the makers' event in Singapore, which drew more than 40 attendees.

The inaugural event expands on an initiative that was first launched in London. It comprises a speed-dating session between the video ad tech company’s clients and some innovative creative agencies: some small new companies as well as some larger and more established ones.

Ahead of the session, each client submits a brief that is distributed to participating agencies. On the day, each client spends 15 minutes with each team and hears how they would respond.

Unruly said it orchestrates the event because it is “passionate about improving the quality of content generally”, in line with its vision is to be “the team and the tech that change video advertising for the better.”

The company also believes the event helps the wider ecosystem, said Phil Townend, chief commercial officer for Unruly APAC. “We want clients to be thinking about new ways of producing content, and we want great new makers to get the chance to speak to big clients,” he said.

Clients present were:

  • Freisland Campina
  • P&G
  • Sony
  • Club Med
  • J&J
  • Accor Hotels
  • Home Away by Expedia
  • Nestle
  • Coty
  • Pierre Fabre Cosmetics
  • Chang Beer

Makers present were:

  • Invisible Artists
  • The Smalls
  • Storyful
  • Chimney
  • BBC Storyworks
  • Shootsta
  • Mutant Communications
  • NBC Universal
  • Open D
  • BBH
  • Mario Van der Meulen
Tags

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Publicis returns to organic growth in second quarter
Premium
3 hours ago

Publicis returns to organic growth in second quarter

Organic revenue grew 0.8 percent despite weak FMCG sector.

Premium
'Clean and green' driving NZ brand growth in Asia
Premium
3 hours ago

'Clean and green' driving NZ brand growth in Asia

Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.

Premium
A day in the shopping life of a young affluent Chinese man
Premium
3 hours ago

A day in the shopping life of a young affluent ...

Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.

Premium
Programmatic pants
Premium
4 hours ago

Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.