On 11 July, Tokyo played host to The Trade Desk Programmatic Summit. The event was devoted to bringing brand marketers and agencies together to dig deep into global industry trends, and examine the rapidly-exanding programmatic market in Japan.
The lineup of speakers setting the tempo for the day included: Jeff Green, founder and CEO of The Trade Desk; Tetsuya Shintani, commercial director and country manager, The Trade Desk, Japan; and Shun Maekawa, Dentsu, Japan.
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