Data
Staff Reporters
Oct 29, 2015

Japan's unique online demographics and habits: ComScore

Japan has the highest percentage of mobile users over the age of 55, high desktop usage in comparison to other nations and higher video consumption than many other countries, according to the new 2015 Japan Digital Audience Report from ComScore. In addition to the device- and demographic-oriented stats highlighted here, the report also goes into great detail on the popularity of specific retail, travel and news sites.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Google delays cookie deprecation again: APAC adtech leaders respond

3 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

4 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

WPP's internal whistleblower reports rose by 64% in 2023

6 WPP's internal whistleblower reports rose by 64% in 2023

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Digital Media Awards 2024 winners revealed

8 Digital Media Awards 2024 winners revealed

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

AI won’t take your job or business. The people who learn and apply AI will

10 AI won’t take your job or business. The people who learn and apply AI will

Related Articles

Comscore and SeeHer expand gender equality measurement to digital platforms
Aug 23, 2023
Bailey Calfee

Comscore and SeeHer expand gender equality ...

Asia has nearly as many mobile connections as people: We Are Social
Mar 11, 2015
Byravee Iyer

Asia has nearly as many mobile connections as ...

Report confirms mobile, social pre-eminence in APAC
Jan 21, 2015
Matthew Miller

Report confirms mobile, social pre-eminence in APAC

Programmatic mobile buying rises sharply in SEA, for good reasons: TubeMogul CEO
Aug 21, 2014
Matthew Miller

Programmatic mobile buying rises sharply in SEA, ...

Just Published

Levi’s picks UM as global media agency
2 hours ago
Jessica Heygate

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.

Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
The Knowledge
2 hours ago
Jessica Heygate

Earnings analysis: AI costs rack up at Alphabet, ...

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

News publishers call out stringent brand safety policies at IAB NewFronts
13 hours ago
Jessica Heygate

News publishers call out stringent brand safety ...

Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.

Want to be funny on social media? Don't appropriate culture
14 hours ago
Tyler Brindamour

Want to be funny on social media? Don't appropriate ...

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.