comscore
Comscore and SeeHer expand gender equality measurement to digital platforms
The audience measurement company partnered with SeeHer in the US to extend the scoring system to digital advertising.
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
The decision comes amid growing calls to diversify TV measurement strategies.
Multiplatform the norm, but mobile the growth engine: ComScore
TOP OF THE CHARTS: Asian markets unsurprisingly leading the way in mobile use, but it's getting bigger everywhere, according to ComScore's latest report, which also highlights Amazon's rapid global growth.
ComScore to dissolve China unit, lay off team of 9
China is "not a corporate priority for Comscore at this stage".
ComScore: You’re free to measure viewability…literally
Free self-service tool to measure how display, video and mobile ads are actually viewed.
Facebook expands third-party verification with Nielsen and ComScore
Ahead of its full-year earnings call, Facebook has expanded its third-party verification partnerships to try and avert future metrics blunders.
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