Why thinking and making rule for Rei Inamoto

When AKQA’s co-founder and chief creative officer, James Hilton, stood down last week after 20 years at the helm of the agency, it was Rei Inamoto who picked up the creative reins.

The Tokyo-born Inamoto is already a key member of AKQA’s creative leadership, having spent ten years at the shop – most recently in charge of its US and Asian output. Now, he will orchestrate the creative output of the 14 offices worldwide with support from Duan Evans, the executive creative director of AKQA Europe, who has been promoted to international executive creative director.

Campaign caught up with Inamoto to find out what plans he has for AKQA’s creative teams and how he thinks the industry is changing.

Read more this exclusive interview on Campaign US