Viacom appoints Adeline Ong to new APAC communications post

Ong joins from Hewlett-Packard, where she spent 12 years and most recently headed both its influencer communications division and enterprise marketing for the imaging and printing group in Asia-Pacific. She brings with her close to two-decades of in-house and agency experience in the field and has worked with Fraser and Neave and Burson-Marsteller. 

In her new role, Ong is tasked with shaping VIMN's communications strategy and will lead the network's external and internal communications efforts across its portfolio of brands. She will be based in Singapore and report to VIMN Asia's executive vice-president and managing director, Indra Suharjono. 

Ong's extensive experience will be instrumental in developing Viacom's communications strategies in the region, said Suharjono. "Our goal is to continue unlocking value and opportunities from the scale and scope of growing businesses within Asia, and Adeline’s leadership of communication efforts will ensure that our business constituents, partners, employees and the media are well informed of our developments.”