Matthew Miller
Sep 13, 2017

Twitter goes all-in on live video with new ad options, content partners

Platform advances its case for being an ad-driven video network with a raft of sports, news and entertainment partnerships, along with video-ad availability.

Twitter's Bo Han speaking at All That Matters. Photo by Matt Derella via Twitter (see tweet embedded below).

At All That Matters in Singapore this morning, Twitter announced a boatload of new video from 35 content partners in the sports, entertainment and news realms, alongside new-to-Asia video-ad options that will appear first in Australia before rolling out across the region.

The advertising options, detailed in a blog post, include pre-roll and mid-stream ads.

Twitter has clearly understood for some time that being the place where people talk about videos...

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