Matthew Miller
Sep 13, 2017

Twitter goes all-in on live video with new ad options, content partners

Platform advances its case for being an ad-driven video network with a raft of sports, news and entertainment partnerships, along with video-ad availability.

Twitter's Bo Han speaking at All That Matters. Photo by Matt Derella via Twitter (see tweet embedded below).

At All That Matters in Singapore this morning, Twitter announced a boatload of new video from 35 content partners in the sports, entertainment and news realms, alongside new-to-Asia video-ad options that will appear first in Australia before rolling out across the region.

The advertising options, detailed in a blog post, include pre-roll and mid-stream ads.

Twitter has clearly understood for some time that being the place where people talk about videos...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
'Masculinity undone' and 'conceptual realism': Getty Images' visual trends
Premium
1 hour ago

'Masculinity undone' and 'conceptual realism': ...

Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.

Premium
A visit to Accenture's collective creative Digital Hub
Premium
23 hours ago

A visit to Accenture's collective creative Digital Hub

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

Premium
Behind Visa's vision of a cardless Winter Games
Premium
23 hours ago

Behind Visa's vision of a cardless Winter Games

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.