Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 9, 2015
Stop using Western ideas to market to Asians: BBDO
SPIKES ASIA - What Asians regard as 'aspirational' is unique and rooted in the region's culture, proposed BBDO's Beijing CCO Arthur Tsang and Greater China CSO Hans Lopez-Vito on the first day of the Spikes Asia Festival of Creativity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
The Information
May 8, 2024
Agency Report Card 2023: BBDO
Mar 13, 2024
BBDO comms leaders on moving beyond DEI as a ...
Feb 5, 2024
Women to Watch 2023: Yunkyung Ha, BBDO
Just Published
18 hours ago
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
18 hours ago
Bosch partners with Amnet and Samsung for weather-ac...
The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
18 hours ago
Havas Worldwide retains Durex creative duties
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
18 hours ago
Queer Ad Folk: Good allies must call out the ...
Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.