Opinions
Philipp Dittes Tatjana Martens-Pearce
Dec 16, 2014

Social sellers: A new weapon for brands on WeChat

Social sellers (people who are selling through WeChat but not using official WeChat shop interfaces known as 'weidian' 微店) could help to bring e-commerce on WeChat to the next level, argue Philipp Dittes and Tatjana Martens-Pearce of Globeone Shanghai.

Tatjana Martens-Pearce (L) and Philipp Dittes (R)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

8 Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

10 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Related Articles

Weixin Channels: The next point of growth for WeChat marketing in China
Feb 22, 2022
Minnie Wang

Weixin Channels: The next point of growth for ...

WeChat dominates China's social media: All B2B brands invest
Feb 26, 2024
Staff Reporters

WeChat dominates China's social media: All B2B ...

Social overtakes search for adspend in landmark global shift: Warc Media
May 4, 2024
Robin Langford

Social overtakes search for adspend in landmark ...

Just Published

Singapore celebrates its multi-faceted Jewel
4 hours ago
Staff Reporters

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

Agency Report Card 2023: Hakuhodo
The Information
4 hours ago
Staff Reporters

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

Will zero-party data restore consumers' trust in brand value?
5 hours ago
Shawn Lim

Will zero-party data restore consumers' trust in ...

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.