Jenny Chan 陳詠欣
Nov 10, 2017

Singles Day: For fashion KOLs, the riches are in the niches

While every industry imaginable will get involved in Singles Day, the fashion industry is at the heart of the event. Which Weibo KOLs can deliver?

Weibo fashion KOL: Imzoey

Last year Alibaba livestreamed its debut Singles Day fashion show to seven million viewers, and this year they did it again, partnering up with New York Fashion Week and promoting their 'see now, buy now' technology.

In the run-up to the world’s largest ecommerce sales event on 11 November, various research agencies commissioned surveys to preview shopping plans for this year. 

The hottest categories are apparel 71% and shoes 51%,...

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