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Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11
Watch the video conceptualised by McCann Worldgroup agency Gotham
Single's Day 2022: Has Douyin become the next big thing in China retail?
Alibaba and JD.com aren’t the only ones competing for sales in China’s most exuberant consumer fiesta, rivalry from live streaming platforms like Douyin might be the highlight on this Double 11.
How Alibaba enhances livestream impact to bring sustainable value
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
Why Tmall’s messaging around 11/11 became ‘less about the discounts’
The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.
Jackie Chan returns to fight for Shopee's 11.11 sale
The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.
Has China’s anti-consumerism movement hurt this year’s Singles Day sales?
State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.
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