David Blecken
Sep 7, 2012

Singapore has strongest city brand perception: report

ASIA-PACIFIC – Singapore, Hong Kong and Sydney have the strongest brand perception among major cities across Asia-Pacific, according to a new study by Ogilvy Public Relations and PublicAffairsAsia.

Those cities were followed in descending order by Tokyo, Melbourne, Shanghai, Seoul, Osaka, Bangkok, Beijing, Kuala Lumpur, Ho Chi Minh, Mumbai, Delhi, Jakarta and Manila.

A total of 300 respondents in the communications and marketing field rated the cities on a scale of zero to 10 based on brand image, taking into account factors such as attractiveness in terms of foreign direct investment and tourism.

The study highlights a clear divide in...

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