Omar Oakes
Oct 29, 2019

Samsung's 'space selfie' satellite lands in someone's garden in Michigan

'Unbelievable, look what just fell out of the sky,' resident says.

Samsung: the words 'space selfie' can clearly be seen (Nancy Mumby-Welke/Facebook)
Samsung: the words 'space selfie' can clearly be seen (Nancy Mumby-Welke/Facebook)

Samsung’s "space selfie" satellite shocked a US resident this weekend after it landed in the garden of her property.

The planned landing followed Samsung Europe's campaign that invited people to take "space selfies" by sending the company their photos, which there then beamed to a satellite carrying Samsung Galaxy phones.

The apparatus was launched on 23 October from North Dakota and had been due to land later this week.

Nancy Mumby-Welke heard a loud crash outside her farmland home in Gratiot County, Michigan, at the weekend and posted a photo of the payload, which had a Samsung logo.

The device also carried a logo of South Dakota-based high-altitude balloon manufacturer Raven Industries, which later collected the apparatus at Mumby-Welke's home.

Mumby-Welby commented on Facebook: "Unbelievable, look what just fell out of the sky and 911 is baffled and it’s caught up in our tree."

The campaign was the first to be commissioned by Samsung’s chief marketing officer for Europe, Benjamin Braun, who joined the electronics giant from Audi earlier this year.

Created by Bartle Bogle Hegarty London, the payload carried a Samsung phone containing a selfie of model and actress Cara Delevingne and was supposed to be the world’s first "selfie to space".

A spokeswoman for Samsung said: "Early on Saturday, Samsung Europe’s 'SpaceSelfie' balloon came back down to Earth. During this planned descent of the balloon to land in the US, weather conditions resulted in an early soft landing in a selected rural area. No injuries occurred and the balloon was subsequently retrieved."

Source:
Campaign UK

Related Articles

Just Published

21 hours ago

Why otome is the new go-to for gaming collaborations...

Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.

22 hours ago

Campaign Global Forecast Q2 2024: Tech brands' ad ...

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

22 hours ago

Ogilvy Hong Kong, Dentsu Japan and The Monkeys in ...

The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.

22 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.