Watch the films conceptualised by Lowe Lintas here.
.jpg&h=570&w=855&q=100&v=20170226&c=1)
Samsonite India has rolled out a campaign featuring Amitabh Bachchan, Mithali Raj and Yuvraj Singh. The campaign has been conceptualised by Lowe Lintas.
The trio appear in a film each, which shows how they took on life's challenges and emerged successful. This is compared to the strength Samsonite bags show on being tested.
The films featuring Bachchan and Singh released two weeks ago, while the film in which Raj features released on 28 December.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
