Noel D'Souza
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Unlike studio-shot ads, we aim to vividly portray ...
Samsonite South Asia's executive director talks about its 'tested like Samsonite' campaign, distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message.
Brands, agencies, and retailers must have visibility...
The general manager, global enterprise of Criteo dived into the growth of retail media in India, what it can offer advertisers, its partnership with IAS and how it can improve the shopper experience
Want to ethically report on the news regardless of ...
Sunil Sharma, chief product and technology officer, Network18, delves into the role of technology in supporting a newsroom and how to balance digital innovations with journalistic integrity
Threads: A brand engagement powerhouse or a fad?
Two weeks in, has the social media app by Meta lived up to brand engagement standards? or was it a one-time wonder? We asked experts to decode
Are blue ticks on social media losing clout in the ...
Industry honchos weigh in on the impact of paid verification models by Meta and Twitter.
How Singapore Tourism board is wooing younger ...
The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.
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