Staff Reporters
Jun 10, 2015

Pizza Hut’s delivering poorly in China

BRAND HEALTH CHECK: Now the shine of novelty has worn off, Pizza Hut’s lack of sophistication is hurting the brand.

Bypass: China’s consumers are going elsewhere for Pizza

Yum recently reported profit and revenue drops of 9 per cent each in first quarter of 2015 on the back of the poor performance of its flagship brands, Pizza Hut and KFC. According to a report by The Wall Street Journal, sales at Pizza Hut have dipped by 6 per cent in the first quarter due to declining novelty value.

Liu Yue, a 30-year-old finance worker interviewed by the paper said he used to...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
A visit to Accenture's collective creative Digital Hub
Premium
9 hours ago

A visit to Accenture's collective creative Digital Hub

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

Premium
Behind Visa's vision of a cardless Winter Games
Premium
10 hours ago

Behind Visa's vision of a cardless Winter Games

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.

Premium
Move and win roundup: Week of January 15, 2018
Premium
10 hours ago

Move and win roundup: Week of January 15, 2018

A weekly collection of notable people moves and account news.