Advertising Marketing Opinions
Calvin Soh
May 5, 2011

OPINION: Singapore election heralds new generation

As Singapore gears up for Saturday’s general election, Publicis Asia vice-chairman and chief creative officer Calvin Soh shares his perspective on a new generation of voters – and consumers.

Calvin Soh, vice-chairman and CCO Asia, Publicis

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

8 Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

10 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Related Articles

Gen X: The original harbingers of change
Mar 20, 2024

Gen X: The original harbingers of change

Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z
Apr 19, 2024
Aliya Gilmore

Two generations, same Spotify playlist: Why ...

Report: Gen X is largely ignored by brands despite being the most loyal consumer group
Sep 25, 2023
Staff Reporters

Report: Gen X is largely ignored by brands despite ...

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Nov 3, 2023
Matthew Keegan

RIP Gen Z, Millennial, Boomer: Is it time for the ...

Just Published

April APAC advertiser of the month: Brand's Thailand
59 minutes ago
Samuel Tan

April APAC advertiser of the month: Brand's Thailand

The Thai health supplements brand soared in the ad awareness index with Songkran-themed products and a road safety campaign.

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
1 day ago
Brandon Doerrer

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
1 day ago
Campaign India Team

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.