Staff Reporters
Mar 9, 2012

Omnicom’s DAS acquires Japanese medical communications agency

TOKYO – Diversified Agency Services (DAS), a division of Omnicom that manages the group’s holdings in a variety of marketing disciplines, has acquired Medical Collective Intelligence (MCI), a Japanese online medical communications agency.

campaign-asia/content/Omnicom.jpg
Omnicom Group: sees potential for overseas expansion of MCI

MCI was founded in 2007 and provides market research and CRM services to clients in the pharmaceutical and medical device industries. It was formerly owned by trading company Itochu, which will remain a shareholder. It is headed by Takenobu Senda, a co-founder.

According to DAS president and CEO Dale Adams, the acquisition is “an important step in achieving Omnicom’s strategy to expand and deepen our presence in key growth disciplines”.

Adams noted Japan’s importance as the world’s second-largest pharmaceutical market and pointed to MCI’s CRM and research capabilities as an asset in capitalising on “the fastest growing segment of the marketing communications sector” as clients in the pharmaceutical increase investment in online platforms.

DAS Healthcare’s president in Asia, David Stark, said MCI had the potential to expand to other markets, particularly in Asia. Senda said he was keen to extend services to help clients in China, India and Southeast Asia, as well as Europe and the US.

In Japan, MCI is known for its ‘Kizuna’ email marketing services, which support medical representatives in communicating with physicians.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

Premium
Booking.com addresses desires of advanced Japanese travellers
Premium
2 days ago

Booking.com addresses desires of advanced Japanese ...

Booking.com is aiming to differentiate itself in Japan’s travel platform space by focusing on specific interests, beginning with food.

Premium
Data: China's advertiser-agency relationships
Premium
2 days ago

Data: China's advertiser-agency relationships

Reflecting the ongoing global debate on agency rebates and media buying mark-ups, we take a renewed look at the sixth wave of R3 and SCOPEN’s biennial Agency Scope study, 80.8 percent of marketers in China score media planning skills as their most demanded characteristic of their ideal media agency; and award-winning skills the least.

Premium
CASE STUDY: How Meritus Hotels & Resorts transformed email engagament
Premium
2 days ago

CASE STUDY: How Meritus Hotels & Resorts transformed...

Meritus Hotels & Resorts needed to expand its reach and get better at managing customer engagement and marketing via email.