Staff Reporters
Mar 9, 2012

Omnicom’s DAS acquires Japanese medical communications agency

TOKYO – Diversified Agency Services (DAS), a division of Omnicom that manages the group’s holdings in a variety of marketing disciplines, has acquired Medical Collective Intelligence (MCI), a Japanese online medical communications agency.

Omnicom Group: sees potential for overseas expansion of MCI
Omnicom Group: sees potential for overseas expansion of MCI

MCI was founded in 2007 and provides market research and CRM services to clients in the pharmaceutical and medical device industries. It was formerly owned by trading company Itochu, which will remain a shareholder. It is headed by Takenobu Senda, a co-founder.

According to DAS president and CEO Dale Adams, the acquisition is “an important step in achieving Omnicom’s strategy to expand and deepen our presence in key growth disciplines”.

Adams noted Japan’s importance as the world’s second-largest pharmaceutical market and pointed to MCI’s CRM and research capabilities as an asset in capitalising on “the fastest growing segment of the marketing communications sector” as clients in the pharmaceutical increase investment in online platforms.

DAS Healthcare’s president in Asia, David Stark, said MCI had the potential to expand to other markets, particularly in Asia. Senda said he was keen to extend services to help clients in China, India and Southeast Asia, as well as Europe and the US.

In Japan, MCI is known for its ‘Kizuna’ email marketing services, which support medical representatives in communicating with physicians.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mars reviewing $500m media buying in Asia, Europe
Premium
2 hours ago

Mars reviewing $500m media buying in Asia, Europe

The buying review includes China, India, Japan, Australia and New Zealand and Southeast Asia.

Premium
DBS 'mini-series' continues bankers-with-heart theme
Premium
4 hours ago

DBS 'mini-series' continues bankers-with-heart theme

Banker McDreamy wants you to know that he cares for you. But is the Sparks series working for DBS?

Premium
'Unagi girl' video pulled after kidnapping controversy
Premium
5 hours ago

'Unagi girl' video pulled after kidnapping controversy

Outrage over a Japanese fish farming promotion seems much ado about nothing.

Premium
Brands need to adapt to grab messaging-app opportunities: Forrester
Premium
5 hours ago

Brands need to adapt to grab messaging-app ...

With more than 3 billion consumers spending time on messaging apps, brands are facing a whole new set of marketing opportunities and challenges, says research firm Forrester.