HONG KONG - Mindshare has outgunned Starcom to retain the regional media account for Hong Kong Disneyland (HKDL) Resort.
Mindshare will remain as the theme park's media agency and continue to work with all its other strategic business partners to accommodate the client's needs.
Reported in August, Mindshare and Starcom were shortlisted for this long running pitch which started in June.
HKDL is in the process of adding three more entertainment areas in Hong Kong, including Grizzly Trail, Mystic Point and a Toy Story land. Walt Disney Company has invested US$58 million into the expansion of the amusement park.
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