The 11 per cent jump is due to "improved customer sentiment" and "aggressive marketing campaigns and increased ad spend", said Cheil.
SEOUL - South Korea's advertising expenditure (adex) rose almost 11 per cent to US$8.5 billion (9.56 trillion Korean Won) last year, according to Cheil Worldwide's annual report on the adex.
The 11 per cent jump is due to "improved customer sentiment" and "aggressive marketing campaigns and increased ad spend", said Cheil.
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