korea

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Essence takes over Maxus in Korea
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Sep 5, 2017

Essence takes over Maxus in Korea

The move is part of GroupM’s global reorganisation.

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How one company reminded customers that call-center workers are human beings
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Sep 4, 2017

How one company reminded customers that call-center workers are human beings

Korea's GS Caltex and AdQua Interactive came up with a clever way of reminding callers to treat customer-service reps with basic decency.

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Chevrolet adopts augmented-reality showroom
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Aug 29, 2017

Chevrolet adopts augmented-reality showroom

General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.

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A Korean banana-milk brand made some bananas accessories
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Aug 14, 2017

A Korean banana-milk brand made some bananas accessories

Binggrae Banana Milk made and sold out of some amusing novelty products as part of a campaign by Innored.

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H+K Strategies wins Crocs in China and Korea
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Jun 27, 2017

H+K Strategies wins Crocs in China and Korea

Communications agency will provide PR strategy for footwear brand.

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SK-II addresses elephant in the room for 'leftover women'
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Jun 23, 2017

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

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