korea

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Cheil Worldwide names new president and CEO
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3 hours ago

Cheil Worldwide names new president and CEO

Move made after former president and CEO Daiki Lim "expressed his decision to resign", according to the company.

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Agency of the Year 2017 winners: Japan / Korea
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4 days ago

Agency of the Year 2017 winners: Japan / Korea

Here is the winner list for the Japan / Korea region in the 2017 Campaign Asia-Pacific Agency of the Year awards, presented tonight in Tokyo.

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CASE STUDY: How Innisfree got Malaysians to try beauty serum
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Nov 15, 2017

CASE STUDY: How Innisfree got Malaysians to try beauty serum

Looking to make waves in the skincare industry, Innisfree turned to VML to launch a social media campaign for its new product that was both engaging and educational.

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Essence takes over Maxus in Korea
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Sep 5, 2017

Essence takes over Maxus in Korea

The move is part of GroupM’s global reorganisation.

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How one company reminded customers that call-center workers are human beings
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Sep 4, 2017

How one company reminded customers that call-center workers are human beings

Korea's GS Caltex and AdQua Interactive came up with a clever way of reminding callers to treat customer-service reps with basic decency.

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Chevrolet adopts augmented-reality showroom
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Aug 29, 2017

Chevrolet adopts augmented-reality showroom

General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.

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