korea

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A Korean banana-milk brand made some bananas accessories
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Aug 14, 2017

A Korean banana-milk brand made some bananas accessories

Binggrae Banana Milk made and sold out of some amusing novelty products as part of a campaign by Innored.

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H+K Strategies wins Crocs in China and Korea
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Jun 27, 2017

H+K Strategies wins Crocs in China and Korea

Communications agency will provide PR strategy for footwear brand.

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SK-II addresses elephant in the room for 'leftover women'
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Jun 23, 2017

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

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South Korea market snapshot: Sluggish outlook despite nonstop shopping
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Jun 22, 2017

South Korea market snapshot: Sluggish outlook despite nonstop shopping

Nielsen provides insight into South Korea's economic outlook and retail backdrop.

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Conglomerates and local brands maintain their grip
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Jun 22, 2017

Conglomerates and local brands maintain their grip

Local brands hold nine of the top 20 spots in the ranking of South Korea's top brands.

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Q&A: The factors that make South Korea a unique market
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Jun 22, 2017

Q&A: The factors that make South Korea a unique market

We asked five in-market experts for their insights into South Korea's consumers.

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