korea

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Nike creates original song to reach Korea's 'senegis'
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Jan 31, 2018

Nike creates original song to reach Korea's 'senegis'

Multiple celebs and athletes appear in 'Run it', Wieden+Kennedy Tokyo's latest work for the South Korea market.

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Is the Chinese travel ban back for South Korea?
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Jan 8, 2018

Is the Chinese travel ban back for South Korea?

Restoration of normal tourism ties may have been halted by China.

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Cheil Worldwide names new president and CEO
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Dec 12, 2017

Cheil Worldwide names new president and CEO

Move made after former president and CEO Daiki Lim "expressed his decision to resign", according to the company.

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Agency of the Year 2017 winners: Japan / Korea
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Dec 7, 2017

Agency of the Year 2017 winners: Japan / Korea

Here is the winner list for the Japan / Korea region in the 2017 Campaign Asia-Pacific Agency of the Year awards, presented tonight in Tokyo.

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CASE STUDY: How Innisfree got Malaysians to try beauty serum
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Nov 15, 2017

CASE STUDY: How Innisfree got Malaysians to try beauty serum

Looking to make waves in the skincare industry, Innisfree turned to VML to launch a social media campaign for its new product that was both engaging and educational.

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Essence takes over Maxus in Korea
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Sep 5, 2017

Essence takes over Maxus in Korea

The move is part of GroupM’s global reorganisation.

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