korea

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SK-II addresses elephant in the room for 'leftover women'
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2 days ago

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

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South Korea market snapshot: Sluggish outlook despite nonstop shopping
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3 days ago

South Korea market snapshot: Sluggish outlook despite nonstop shopping

Nielsen provides insight into South Korea's economic outlook and retail backdrop.

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Conglomerates and local brands maintain their grip
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3 days ago

Conglomerates and local brands maintain their grip

Local brands hold nine of the top 20 spots in the ranking of South Korea's top brands.

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Q&A: The factors that make South Korea a unique market
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3 days ago

Q&A: The factors that make South Korea a unique market

We asked five in-market experts for their insights into South Korea's consumers.

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Q&A: Local versus global brands in South Korea
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3 days ago

Q&A: Local versus global brands in South Korea

We asked five in-market experts for their take on the prospects for local versus global brands in South Korea.

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STB retains Synergy H+K Strategies in Korea
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Jun 7, 2017

STB retains Synergy H+K Strategies in Korea

Agency has extended its partnership with Singapore Tourism Board for another two years.

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