Advertising Media News
Jenny Chan 陳詠欣
Sep 29, 2014

'Innovation' and 'invention' have been mixed up: Finch

SPIKES ASIA - Invention is the first iteration of something. Innovation is a way of doing things differently. And understanding the difference is crucial to success, according to Emad Tahtouh, director of applied technology at Finch.

Tahtouh's slide reads,

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Baidu PR head departs company following controversial videos

3 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

4 The changing face of political ad campaigns in India

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

6 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

Spikes Asia announces 2023 Innovation shortlist
Feb 16, 2023
Campaign Staff

Spikes Asia announces 2023 Innovation shortlist

Spikes Asia appoints Jaime Ng as festival director
Jun 13, 2023
Campaign Staff

Spikes Asia appoints Jaime Ng as festival director

Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Nov 22, 2023
Jessica Heygate

Is it possible to prioritise AI safety as much as ...

Spikes Asia 2024: In conversation with Gavin Chimes, ECD, Howatson+Company
Jan 25, 2024
Spikes Staff

Spikes Asia 2024: In conversation with Gavin ...

Just Published

Agency Report Card 2023: FCB
The Information
3 hours ago
Staff Reporters

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

Alibaba, Tencent beat forecasts with strong results
4 hours ago
Minnie Wang

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

Southeast’s Asia’s top 50 brands 2024
4 hours ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.