Sep 17, 2020

India leads Warc's Asia strategy-prize shortlist

Twenty-two campaigns from nine markets on behalf of brands including SK-II, Samsung, Nike, Coca-Cola, Grab, Scoot and McDonald's land on the shortlist for the Warc Prize for Asian Strategy.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

Warc has announced its shortlist for the 10th Warc Prize for Asian Strategy, which includes 22 campaigns from nine markets.

Indian agencies led with eight shortlisted campaigns, followed by China (4), Hong Kong (2), Singapore (2), Bangladesh (1), Japan (1), Malaysia (1), Philippines (1) and Vietnam (1), plus one Southeast Asia regional campaign.

A panel of 26 client- and agency-side experts will decide the winners, and the top papers will share a US$10,000 prize fund. The winners will be announced October 21.

The shortlist:

Title	Brand	Brand owner	Lead agencies	Contributing agencies	Markets
Meet Me Halfway	SK-II	Procter & Gamble	Forsman & Bodenfors Singapore	Verizon Media, Mano Copenhagen	China
Good Vibes	Samsung India	Samsung India	Cheil India		India
Just Don't Quit	Nike	Nike	Mindshare China		China
Next% – Speed is Your Currency	Nike	Nike	Mindshare China	AKQA	China
Coke2home	Coca-Cola	The Coca-Cola Company	McCann		India
Fix it or forfeit it	Fevikwik	Pidilite	Ogilvy		India
Tang Gets It Done	Tang	Mondelez Philippines, Inc.	Ogilvy Philippines, SOHO Square Philippines	Spark Foundry Philippines, Castro Communications Philippines	Philippines
Out & Proud – India Comes Out of The Closet	Times of India	Bennett Coleman & Co. Ltd.	FCB India		India
Project AgroBanking	UCash & Shwapno	United Commercial Bank Ltd. & Shwapno	Grey Advertising Bangladesh Ltd.		Bangladesh
Only True Fans Get It	Singtel	Singtel	BBH Asia Pacific	OMD, Hogarth, Amobee	Singapore
The Adventure With King Leo and Friends	P/S	Unilever	Mindshare Vietnam		Vietnam
"Are You Starting to See It?"	Nikkei	Nikkei	McCann Tokyo		Japan
The Surprise Chicken Expert	McDonald's	MHK Restaurants Limited	DDB Group Hong Kong	OMD Hong Kong	Hong Kong
Personalised Social Impact Reports	Grab	Grab	In-house	M&C Saatchi Performance, Mindshare	Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines
Break-Up Salon	Pantene	Procter & Gamble	Grey Group Hong Kong	DeVries PR Agency	China
Overcoming India's Toilet Divide	Harpic	Reckitt Benckiser	McCann Worldgroup India		India
Honor the Donor	Fortis Hospitals	Fortis Hospitals Limited	Leo Burnett India		India
Go Yellow! Escape the Ordinary	Scoot	Singapore Airlines	BLK J		Singapore
How Zomato won the game before the game	Zomato	Zomato India Pvt Ltd	McCann Worldgroup		India
#WFH – (#WeddingsFromHome)	Shaadi.com	Shaadi.com	Leo Burnett	Genesis BCW	India / Global
Put the 'BIG' back in 'BIG MAC'	McDonald's	McDonald's Malaysia	Leo Burnett, Malaysia		Malaysia
Find Your Unbeaten Path	Lexus	Inchcape	TBWA\Hong Kong		Hong Kong

Source:

Campaign Asia

Just Published

Is there a place for 'fake OOH' ads in the industry?

3 hours ago

Matthew Keegan

Is there a place for 'fake OOH' ads in the industry?

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

Beyoncé's country pivot and lessons in fearless marketing

4 hours ago

Max Reed

Beyoncé's country pivot and lessons in fearless ...

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.