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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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Cadbury's Shah Rukh Khan ad is most-awarded effectiveness campaign in WARC rankings
Meanwhile, Samsung takes the top spot for the top 10 advertisers for effectiveness.
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Skinny NZ's 'Phone It In' is most-awarded media campaign in WARC rankings
Meanwhile, Unilever retained its title as the top advertiser, a position it has held for five consecutive years in the WARC Media 100 rankings.
Cheil's 'Knock Knock' is APAC's most-awarded campaign
WARC Creative 100 rankings: Plus, Leo Burnett Mumbai led APAC as the world's 8th most-awarded creative agency last year.
Partha Sinha on the power of an idea
At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world.
Majority of advertisers set to invest in programmatic as cookie dies
Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
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