David Blecken
Nov 27, 2017

How Dentsu is cleaning up its working environment

Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.

Photo: Hiroshi Hayama/AFP

All too often, crisis proves to be the only catalyst for change. Last year, at around the same time that Dentsu’s role in the suicide of an employee came to light, the Japanese government publicly acknowledged in a white paper that overwork in the country had reached dangerous levels.

The report, which covered a wide range of industries but only managed to draw responses from 1,700 of the 10,000 companies it tried to survey, found...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Spring Festival an emotional rollercoaster for Chinese consumers: Alimama
Premium
5 hours ago

Spring Festival an emotional rollercoaster for ...

New research shows role of mixed feelings in rising middle class consumption patterns during Chinese New Year.

Premium
Value of data in focus at DMA China: Liveblog coverage
Premium
9 hours ago

Value of data in focus at DMA China: Liveblog coverage

Ad fraud, data monetisation and AI data mining are among topics being tackled at this year's Data Marketing Analytics China forum, taking place in Shanghai today.

Premium
How RFID can save Japan from its '2018 issue'
Premium
9 hours ago

How RFID can save Japan from its '2018 issue'

A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.

Premium
Move and win roundup: Week of December 11, 2017
Premium
10 hours ago

Move and win roundup: Week of December 11, 2017

A weekly collection of notable people moves and account news.