Robert Sawatzky
Aug 8, 2017

Dentsu talks new business of creativity

Dentsu’s top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.

Campaign’s Atifa Silk (left) discusses the evolution of creativity with Dentsu’s Ted Lim (middle) and Yuya Furukawa (right)

Ted Lim vividly remembers joining Dentsu four years ago, finding it like no other agency. He was amazed to discover they didn’t just make advertisements, they made entertainment and Oscar-winning features at that. They helped companies make robots and assisted them in sending the robots to space. They created animated characters that spawned an industry. They worked with FIFA and the IOC.

“It was like suddenly I just walked into this toy shop and...

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