David Blecken
Jan 6, 2017

Deceased cat still one of Japan's most popular brand endorsers

Fondly remembered 10 years after its 'appointment', a now departed 'stationmaster' cat shows that Japan's train stations are a blank canvas.

Tama the cat hard at work

Train stations in Japan have an unlikely ability to spark emotion. Thursday 5 January saw the Wakayama Electric Railway mark the 10th anniversary of the appointment of its cat stationmaster’, Tama. The cat, which presided over the struggling Kishi station in western Japan, died of heart failure in 2015 and was accorded goddess status by officials.

As a brand ambassador, Tama’s power was considerable. The animal became a major draw for both domestic and international...

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