Byravee Iyer
Nov 18, 2015

Creative HotHouse sees untapped brand opportunity in user-generated social posts

SINGAPORE - Creative HotHouse (CHH) is preparing to introduce Jet8, a platform that promises to turn user-generated social media into an opportunity for brands by placing branded content in mobile applications that are built for users in lower-bandwidth regions.

CHH's Fotoku app

Users like creating media with brands they are fans of, said founder and CEO Victor Zabrockis. Brands have a certain status associated with them and users are attracted to thisbut few solutions currently exist to tap into this.” 

Jet 8 will combine a series of end-user apps with a cloud-based analytics platform for brands and agencies. CHH has already introduced a series of eight specialised social-media apps, such as one that provides frames...

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