Nicola Davison
May 7, 2013

Consumer values evolve in Japan

Shared challenges have forged closer links between diverse areas of society and prompted new thinking by brands.

At 2.46pm on March 11, 2013, the Japanese nation observed a moment of silence to mark the moment the earth began to shake two years earlier, causing the tsunami and nuclear disaster that almost devastated the country. But as a hush descended over Japanese streets, homes and offices, on Twitter, thousands of Japanese users tweeted “mokutou”, or “silent prayer”, as a way to pay their respects in the digital realm. 

The 2011...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Move and win roundup: Week of September 25, 2017
Premium
15 hours ago

Move and win roundup: Week of September 25, 2017

A weekly collection of notable people moves and account news.

Premium
Photos: CIMB Bank sponsors first Color Run Night in Singapore
Premium
17 hours ago

Photos: CIMB Bank sponsors first Color Run Night in ...

More than 9,000 runners participated in the inaugural night edition of The Color Run in Sentosa Saturday night, presented by CIMB Bank.

Premium
Essence's former Japan head to lead Sumitomo's digital expansion
Premium
18 hours ago

Essence's former Japan head to lead Sumitomo's ...

Daizo Nishitani will lead the conglomerate in its digital media ambitions.

Premium
A tribute to Google’s Shawn Schrader
Premium
18 hours ago

A tribute to Google’s Shawn Schrader

In memory of the well-liked Google and TBWA Hakuhodo creative, we re-publish an article he wrote advising foreign creatives on how to build a career in Japan.