Nicola Davison
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Oct 13, 2014
Innovation about a nation
CHINA INNOVATION 2014: Surging digital uptake and social-channel activity have put a new face on China’s reputation. Campaign looks at what drives the new trend.
May 14, 2014
Don’t stop the presses: Print evolves to survive
While online ads have not made up for the decline in print spend, the medium has evolved from cash cow to status symbol.
Apr 4, 2014
Adding social to the sales basket
The influence of social media is opening up the potential of e-commerce as a branding platform.
May 7, 2013
Consumer values evolve in Japan
Shared challenges have forged closer links between diverse areas of society and prompted new thinking by brands.
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