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Mar 24, 2015
Overall Asia adspend to cool slightly, but not red-hot digital, mobile
ASIA-PACIFIC - Carat's latest adspend forecast calls for 5.2 per cent growth in APAC in 2015, down slightly from an earlier 5.9 per cent forecast. However, the media agency forecasts that Asia will lead the world in digital spend growth this year, at 20.1 per cent.
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