Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Lodha Group, Lion Aus, HubSpot Aus, Sprite India | 66.7 | Midea Int’l HK | 60.6 |
2 | 2 | McCann WG | Nexen Korea, Wyeth China, Nippon China | 56.4 | Lipitor Indo | 51.1 |
3 | 3 | DDB | Pears Skincare APAC, Dheeraj Realty India, Dubli.com | 42.6 | ICICI Lombard In | 36.6 |
4 | 5 | Y&R | Dangdang.com, AIG Japan, BMW Japan, ME Bank Aus | 41.7 | AGL Energy Aus | 34.2 |
5 | 4 | JWT | Asus China, TUI India, Nirmal Lifestyle In, Tango Media | 39 | AKUH Pakistan | 33.4 |
6 | 8 | Leo Burnett | iSelect Aus, Tigerair Sg (social), China Airlines Taiwan | 32 | Anta China | 27.8 |
7 | 7 | BBDO | Midea Int’l HK, Singha Beer Thai, Cambodia Beer Thai | 32.7 | Tung Ho Steel Tw | 27.2 |
8 | 6 | Dentsu | Wanglaoji China, Dongfeng Nissan, Wooricard Korea | 31 | Moët Henn Tw | 26.6 |
9 | 9 | Publicis | Qihoo360 India, Estée Lauder China, Tencent China | 24.2 | Cebu Pacific Phil | 19.4 |
10 | 10 | Lowe | Tata Glb Bev India, TVS Sport India, Mobizz India | 20.1 | Laughing Cow | 16.1 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Carat | Mondelez APAC, Xiwang China, Sistema India | 49.2 | BMW China | 40.6 |
2 | 2 | Starcom MV | Citigroup APAC, Visa APAC, BMW China, Courts Malaysia | 35.6 | Novartis OTC Glb | 32.3 |
3 | 3 | PHD | Unilever Australia, GSK ANZ, Ikano Malaysia | 26.5 | Jenny Craig Aus | 24.4 |
4 | 6 | Mindshare | General Mills APAC, Lee Kum Kee Cn, Kellogg’s Pakistan | 29.9 | Maxis Malaysia | 21.6 |
5 | 4 | OMD | Apple HK (digital), Cigna HK, Thai Health Promotion | 29.6 | Sentosa | 20.8 |
6 | 5 | Dentsu Media | Acura China, Toyota China, Amway HK | 20.9 | Sands Cn (digital) | 19.4 |
7 | 7 | MediaCom | Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn | 17.7 | EA Games global | 12.5 |
8 | 9 | Havas Media | Atomic Search Aus, MOT Indonesia, Canon Singapore | 15.6 | Aeroflot Cn | 9.7 |
9 | 10 | Vizeum | Krungthai Bank, Srei India, BioConnexion Malaysia | 14.9 | Jet Airways India | 9.5 |
10 | 11 | UM | Sime Darby APAC, LF Corp Korea, Mobile Sure Thai | 13.3 | Tempur Japan | 6.8 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Agency | Account | Market |
1 | Wieden & Kennedy | Nurofen | APAC |
2 | BBDO | Midea International | Hong Kong |
3 | DDB | Pears Skincare | APAC |
4 | Leo Burnett | iSelect | Australia |
5 | Blast Radius | Lenovo (digital) | APAC |
6 | FCB | Bosch Power Tools | Asia |
7 | Lowe | TVS Sport | India |
8 | Dentsu | Wanglaoji | China |
9 | Publicis | Qihoo360 | India |
10 | Y&R | Dangdang.com | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | Agency | Account | Market |
1 | Mindshare | General Mills | APAC |
2 | Carat | Mondelez | APAC |
3 | Starcom MediaVest | Citigroup | APAC |
4 | Initiative | Maxis | Malaysia |
5 | Carat | Xiwang | China |
6 | ZenithOptimedia | Singapore Airlines | APAC |
7 | Universal McCann | Sime Darby Motors | APAC |
8 | Mindshare | SmarTone-Vodafone | Hong Kong |
9 | MEC | Calvin Klein | China |
10 | Havas Media | Atomic Search | Australia |