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Exclusive: F1 boss Bernie Ecclestone on his billion-dollar brand

Formula One boss Bernie Ecclestone is a polarising figure in the eyes of many. A powerful negotiator and master dealmaker, he has built Formula One into a multibillion-dollar global operation, having identified early on the potential of television to turn the sports property into a worldwide ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.