formula 1
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Would you order a beer by emulating the sound of zooming cars?
To coincide with the Australian Grand Prix, Heineken has created a campaign that aims to make its beer synonymous with the sounds of the F1.
Red Bull Racing: Winning the race off the track
Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing
Aston Martin Formula One team launches fan engagement platform with Havas
It marks the return of the famous Aston Martin name to Grand Prix racing for the first time in more than 60 years.
Infiniti puts F1 driver Daniel Ricciardo into a different kind of competition
A five-minute film in the style of 'The Office' has the Renault F1 Team driver vying to repeat as employee of the month at one of the brand's dealerships.
Waiter, there’s a car on my bus
A 3D out-of-home campaign for the Singapore Grand Prix.
What it's like to work on... Singapore Grand Prix
What revs the operational engines for the team behind the annual Formula 1 race.
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