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The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments.
The study interviewed more than 1,000 respondents in the first ...
Havas Worldwide Singapore appoints Dan Gibson as group MD
Mondelēz consolidates media with Carat across region
PHOTOS: 2013 Agency of the Year Awards, Greater China
CASE STUDY: How interactive video promoted Piaggio's premium scooter in Vietnam
Unilever, Mindshare detail impact of digital-video GRP buying in recent Singapore campaign
Xpand’s Ian Tyler transfers to Singapore to focus on group’s Asian expansion
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(Source: Accenture Interactive)
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