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The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments.
The study interviewed more than 1,000 respondents in the first ...
Wrap-up: 8+ things you need to know this week
Video: Pete Mitchell of Mondelez shares data, media and audience insights
PRWeek takes its Agency Business Report global
Newcast Beijing wins Huawei's social account in seven-way pitch
Blockbusters reborn: the big screen is back
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