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The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments.
The study interviewed more than 1,000 respondents in the first ...
JWT Taiwan tipped to win major share of Japan Tobacco creative pitch
Q&A: Parminder Singh on Twitter advertising
Lee Kum Kee hosts regional challenge for aspiring Chinese chefs
DATA POINTS: 'Made in China' doesn't mean what it used to
Mobile-only Taobao sale highlights fight for future mobile supremacy in China
Yahoo partners with Viddsee to promote Asia-made short films
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