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The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments.
The study interviewed more than 1,000 respondents in the first ...
BBDO celebrates 40 years in Hong Kong
Rally driver: IPG Mediabrands' CFO for World Markets outlines plans
Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything
Ken Mandel moves on from Hootsuite
Lowe and Partners wins first integrated account in Asia, scooping duties for DirectAsia
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