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The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments.
The study interviewed more than 1,000 respondents in the first ...
New snack brand promotes big flavour with 'mini soap opera'
Galaxy Macau changes focus from VIPs to mass market
The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom
Australians aren’t interested in conversations with brands: Survey
Dentsu acquires and rebrands Dentsu Razorfish
Nielsen develops Digital Ad Ratings for China with Tencent
McCann hires Sean Sim to lead Malaysia operation
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