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The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments.
The study interviewed more than 1,000 respondents in the first ...
Wrapup: 9 things you need to know this week
How Ogilvy’s Graves hopes to bring science back into communications
Cheil builds a ride through a semiconductor chip
HSBC HK goes down video route, but still a practical route
Jung von Matt/Tonghui wins Fujian Benz Automotive
Ad Nut: Work worth a look (for better or worse)
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