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The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments.
The study interviewed more than 1,000 respondents in the first ...
Cucumber encumber? Selling Dettol bodywash with cucumber ice cream
GroupM inks deal with Facebook in India
McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis
Salmat Digital leverages Kenshoo to deploy advanced tracking for digital marketing optimisation
C.C. Lemon enters Vietnam market, Broadway-style
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