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H&M and Coca Cola among those winning over Singapore’s Generation Y: Influential Brands

The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments. The study interviewed more than 1,000 respondents in the first ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.