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The “Insights to Gen Y’s Buying Behaviour & Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage; FMCG; and fashion and accessories segments.
The study interviewed more than 1,000 respondents in the first ...
#thisisme# adidas Originals launches brand campaign
Tony Chen resigns from GroupM
3 Singapore F&B chains hand PR account to DFW Creative
Bacardi to work with FCB for global China-led project
Havas Media China names Bryan Wang to head its social media practice
Facebook hires HP marketer for new emerging market role
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