Emily Tan
Jan 28, 2013

APAC marketers will allocate half of their budgets to owned and earned media in 2013

ASIA-PACIFIC - Marketers in Asia-Pacific are planning to allocate about half their budgets to paid media, 25 per cent to owned media and 24 per cent to earned media this year, according to a joint report by Campaign Asia-Pacific Intelligence and Zenith Optimedia.

Marketers in the region are shifting budgets away from paid and towards owned and earned.

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