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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
WPP's Always to acquire 3ree in Singapore
GroupM launches new global agency brand, ESP Properties
The good news or bad news first debate
Rise of the consultants
Maker Bootcamp gathers online-video stars in Singapore
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