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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
Wrapup: 9 things you need to know this week
How Ogilvy’s Graves hopes to bring science back into communications
Cheil builds a ride through a semiconductor chip
HSBC HK goes down video route, but still a practical route
Jung von Matt/Tonghui wins Fujian Benz Automotive
Ad Nut: Work worth a look (for better or worse)
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