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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
Leo Burnett consolidates Asia Pacific and Greater China regions
FAW-Volkswagen reviews media agency in China
3 Singapore F&B chains hand PR account to DFW Creative
Bacardi to work with FCB for global China-led project
Spikes Asia reveals Advertiser of the Year
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