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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
How to stop worrying and love native ads
Dentsu Aegis network acquires Indian OOH agency Milestone Brandcom
McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis
How to create successful partnerships
Starcom announces back-to-back wins
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