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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
Nike follows Japan marathoners on 'Re:Run' for redemption
Online video zooms, but ZenithOptimedia lowers overall forecast
Not all food-related scandals are 'food safety issues' in China
Unilever and Cannes Lions embark on hunt for industry-changing startups
How the Super Bowl topped Weibo's trending topics
DDB appoints chief innovation officer to uplift digital innovations for clients and network
Baijiu needs to evolve with younger generations
Malaysian agency accuses Google of poaching a client
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