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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
It's time to buy your tickets for Spikes Asia
CASE STUDY: How TC Bank Taiwan made savings books less yawn-inducing
Woolworths tries to be a part of culture, Anzacs and Australians fire back
Flamingo Singapore co-MD Emma Gage tapped to lead New York office
Vizeum brings startup hunt, Spark, to the Philippines
RTG Consulting appointed to develop international branding for Shanghai City
Trading places in Greater China: Chen, Chiew, Ma, Lui, Tonetto, Chu, Nan, Vakidis, Leung
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