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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
APAC and China adspend growth to pick up speed in 2014: Magna Global
AIG picks Havas Media’s Arena for Indonesia media duties
Minute Maid adds spots of 'sunshine' to grey Shanghai haze
Las Vegas Sands sets sights on Asia, partners with David Beckham
Mizone aims to lift monsoon gloom with browser game
Sentosa partners with Merlin Entertainments to bring Madame Tussauds to Singapore
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(Source: Accenture Interactive)
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