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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
Draftfcb simplifies agency name to FCB in global change
Haresh Nayak named Posterscope’s APAC director
PRWeek Awards Asia names jury
Ikea helps transform bedrooms into fertile ground
Engaging SXSW day one: Innovation
Angie Wong returns to Leo Burnett Shanghai as GM after DDB stint
Before and after pictures encourage pet adoption in Philippines
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