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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
Industry reacts to Hong Kong protests
First shortlists released: Design, Digital, Media, Mobile, Outdoor, PR, Print, Healthcare
Social media ad spend set to reach $5.8 billion
PRCA Malaysia honours Hill+Knowlton Strategies' Julia Ahmad with Lifetime Achievement Award
Exclusive: Volvo insiders on creating, and following up on, the 'Epic split'
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