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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
Copywriter cooks up large-scale beach art
CMOs no closer to getting along with CIOs: Panel
Newgate opens Beijing office, names Greater China advisors
Photos: Audi launches Hong Kong magazine app
Standard Chartered HK: Sensible in banks, quirky online
Eureka aims to be an inspiration dashboard not a monitoring tool
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