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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
Y&R acquires ad agency in Mongolia
MediaCom's Michael Zhang to head GroupM's China strategy
3 Singapore F&B chains hand PR account to DFW Creative
Who controls the brand conversation?
How VLT Malaysia became SEA’s independent agency of the year
Infographic: F1 Grand Prix insights from marketers
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