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AVE is the cost or value of editorial coverage if it was advertising space or time.
“PR no longer merely equals publicity,” Ogilvy PR Australia CEO Kieran Moore told Campaign. “As an agency we provide value in areas spanning brand communications to government relations ...
Spikes Asia 2014 opens for registration
BesTV and Tenthavenue join forces on digital OOH in China
PRWeek Awards Asia deadline is tomorrow
Earth Hour aims beyond switching off lights: Sourav Roy
Indofood appoints Leo Burnett Indonesia as creative agency of record for Popmie and Chitato
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