Rhee has joined the agency from Euro RSCG Korea, which he helped establish in the Korean market in 1995. He has worked across a range of sectors within the marketing industry including advertising, healthcare communications, and public relations.
In a statement, Grey Group Asia-Pacific chairman and chief executive Nirvik Singh pointed to Korea as a “critical strategic market” for the network. Rhee will report directly to Singh on the progress of its ongoing growth efforts there.
Grey Group Korea’s client portfolio includes Procter & Gamble, GlaxoSmithKline, British American Tobacco, LG, Heineken, Boehringer Ingelheim, Subway, and ING.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
+(900+x+600+px)+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).jpg&h=268&w=401&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=268&w=401&q=100&v=20250320&c=1)