G2 Jakarta was awarded the business following a pitch against agencies Momentum Worldwide/McCann Indonesia and Playgroup.
G2 Jakarta’s proposal involved a national campaign for Milo and Nescafé. However, the agency will now handle all of Nestlé’s beverage brands and products.
Nestlé has four strategic brands – Milo, Nescafé, Nestea and Nestlé Drinks – consumed out-of-home at seven channels: full-service restaurants, quick-service restaurants, offices and factories, cafes and bars, hotels, educational institutions and on the street.
Previously, Nestlé Professional implemented its campaigns on an ad-hoc basis using various agencies.
Other recent wins by G2 Jakarta include Barclays’ out-of-home commercial broadcasting, CIMB Niaga, Bank Mandiri’s credit card business and GlaxoSmithKline’s Panadol.
G2 Jakarta’s proposal involved a national campaign for Milo and Nescafé. However, the agency will now handle all of Nestlé’s beverage brands and products.
Nestlé has four strategic brands – Milo, Nescafé, Nestea and Nestlé Drinks – consumed out-of-home at seven channels: full-service restaurants, quick-service restaurants, offices and factories, cafes and bars, hotels, educational institutions and on the street.
Previously, Nestlé Professional implemented its campaigns on an ad-hoc basis using various agencies.
Other recent wins by G2 Jakarta include Barclays’ out-of-home commercial broadcasting, CIMB Niaga, Bank Mandiri’s credit card business and GlaxoSmithKline’s Panadol.
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