drinks
Mindshare China fills cup with more Master Kong drinks
Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.
What would Bruce Lee drink? Punchin’ Milk Tea or Kickin' Coffee
HONG KONG - What's Bruce Lee's favorite drink? Answer: Wah-taaaah! It's an old joke about the kungfu master's "war cry". Now Lee's daughter is updating the joke into a 'saleable liquid' concept.
Wahaha, China Construction Bank sign sponsorship deals with Manchester United
BEIJING - Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club Manchester United for the next three years.
CASE STUDY: How Mizone grew sales with British game show concept
Mizone, an isotonic drink brand under Danone, brought UK game show The Cube into China as an advertising-funded programme, using the game format to create parallels with the tension felt by Chinese consumers in daily life.
Vitasoy creates 'MomenTee' campaign on Facebook
Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.
CASE STUDY: Big hits for Oishi Green Tea Boobs viral
Thailand's Oishi tea has released a hilarious viral video with close-up boobie shots to generate traffic and brand recognition online.
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