XAXIS: DELIVERING OUTCOME-DRIVEN CONTENT

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Why outcomes matter, not just to the CMO
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Nov 14, 2018

Why outcomes matter, not just to the CMO

Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change

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Understanding AI: A new reality for marketers
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Oct 23, 2018

Understanding AI: A new reality for marketers

With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.

News

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'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones
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Sep 11, 2018

'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones

Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.

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Digital metrics can liberate CMOs
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Aug 27, 2018

Digital metrics can liberate CMOs

We need better benchmarks for programmatic, not more, to digest data and mark ROI in campaigns.

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How to harness programmatic’s billions in growth
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Nov 7, 2017

How to harness programmatic’s billions in growth

The programmatic industry will grow by US$36.8 billion by 2019. Let’s take a look at what’s to come.

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Killing the click, Part 2: Why the click is the wrong measurement for evaluating branding campaigns
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Oct 10, 2017

Killing the click, Part 2: Why the click is the wrong measurement for evaluating ...

Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.

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Killing the click: Part 1
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Oct 3, 2017

Killing the click: Part 1

For better or worse, the click has become the go-to metric for campaigns. Though its reliability has come under scrutiny since its inception.

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Artificial intelligence: the today of digital advertising
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Sep 18, 2017

Artificial intelligence: the today of digital advertising

Artificial intelligence software is the foundation of digital advertising of the future, if current observations are any indication.

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Programmatic pros: 6 tools of the trade
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Aug 15, 2017

Programmatic pros: 6 tools of the trade

Richard Pollin follows up on industry trends, with key insight from Xaxis that has changed the fabric or his organisation and the market as a whole

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5 elements spurring the growth of programmatic
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Jul 31, 2017

5 elements spurring the growth of programmatic

Disruptive elements like burgeoning tech and increased transparency are contributing to the growth of an outcome-based programmatic economy.

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Xaxis sets up global product team
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Mar 2, 2017

Xaxis sets up global product team

Less-in-more approach aims to enable better alignment with GroupM's [m]Platform, according to former Light Reaction CEO Bob Walczak, who will head the new team.

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Light Reaction launches in Philippines
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Feb 23, 2017

Light Reaction launches in Philippines

GroupM-owned performance advertising business adds another new office in Southeast Asia.

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'Downloads are obsolete' and other mobile-engagement trends
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Feb 16, 2017

'Downloads are obsolete' and other mobile-engagement trends

Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.

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The age of ad blocking
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Feb 14, 2017

The age of ad blocking

22% of global smartphone users now use ad block software, that number is set to rise in the near future.

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