XAXIS: Delivering Content That Drives Outcome
Highlight
Why outcomes matter, not just to the CMO
Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change
Understanding AI: A new reality for marketers
With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.
News
Knowing your consumer beyond the pixel: How Xaxis is bridging online & offline ...
In today’s omnichannel world, marketers can’t afford such disunity in their understanding of the consumer. In comes Beyond, a solution to bridge the gap between siloed consumer data to help advertisers more effectively drive business outcomes.
Xaxis advances media quality standards in APAC with additional authentication ...
Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?
What are the top 5 trends reshaping DOOH in Asia?
DOOH media is rapidly evolving as it becomes an industry standard, says Divya Acharya, APAC, director of products and solutions, Xaxis
Why brands need to take an omnichannel approach to marketing
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
What budding entrepreneurs can learn from Bollywood’s Pad Man
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
Why advertising needs to be a two-way game
Daniel Henriksen on why the Greek philosophy of 'Dyad' needs to be resurrected in the media and advertising industry.
Six advertising trends to watch out for in 2019
The latest advertising trends to help you stay ahead of the pack.
'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
Digital metrics can liberate CMOs
We need better benchmarks for programmatic, not more, to digest data and mark ROI in campaigns.
How to harness programmatic’s billions in growth
The programmatic industry will grow by US$36.8 billion by 2019. Let’s take a look at what’s to come.
Killing the click, Part 2: Why the click is the wrong measurement for evaluating ...
Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.
Killing the click: Part 1
For better or worse, the click has become the go-to metric for campaigns. Though its reliability has come under scrutiny since its inception.
Video
This is us. This is Xaxis.
A company delivering efficient programmatic media, for better business outcomes.