In today’s omnichannel world, marketers can’t afford such disunity in their understanding of the consumer. In comes Beyond, a solution to bridge the gap between siloed consumer data to help advertisers more effectively drive business outcomes.
Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.