Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.
Artificial intelligence software is the foundation of digital advertising of the future, if current observations are any indication.
Less-in-more approach aims to enable better alignment with GroupM's [m]Platform, according to former Light Reaction CEO Bob Walczak, who will head the new team.
GroupM-owned performance advertising business adds another new office in Southeast Asia.
Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.