Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.
Artificial intelligence software is the foundation of digital advertising of the future, if current observations are any indication.