Xaxis director of India weighs in on the chops needed to reach the world's second-largest Internet population.
Managing director of GroupM [m]PLATFORM & Xaxis weighs in on the importance of setting team building at the forefront of organisational goals.
Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.
Artificial intelligence software is the foundation of digital advertising of the future, if current observations are any indication.
Less-in-more approach aims to enable better alignment with GroupM's [m]Platform, according to former Light Reaction CEO Bob Walczak, who will head the new team.
GroupM-owned performance advertising business adds another new office in Southeast Asia.
Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.
Saha is promoted from his previous position as Xaxis' South and Southeast Asia VP.