XAXIS: Delivering Content That Drives Outcome

Welcome to Xaxis. Created more than eight years ago, Xaxis boasts presence in 47 markets, 16 of which are in Asia Pacific. Today, we are one of the largest global market player and an innovative thought leader in outcome media. The Xaxis content hub will be your platform to access insightful content, research and thought leadership pieces from across our business divisions. We also welcome you to reach out to us for feedback, partnership opportunities, or to learn more about our products.

Highlight

Premium
Why outcomes matter, not just to the CMO
Premium
Nov 14, 2018

Why outcomes matter, not just to the CMO

Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change

Premium
Understanding AI: A new reality for marketers
Premium
Oct 23, 2018

Understanding AI: A new reality for marketers

With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.

News

Premium
What budding entrepreneurs can learn from Bollywood’s Pad Man
Premium
May 7, 2019

What budding entrepreneurs can learn from Bollywood’s Pad Man

A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.

Premium
Why advertising needs to be a two-way game
Premium
Apr 26, 2019

Why advertising needs to be a two-way game

Daniel Henriksen on why the Greek philosophy of 'Dyad' needs to be resurrected in the media and advertising industry.

Premium
Six advertising trends to watch out for in 2019
Premium
Feb 27, 2019

Six advertising trends to watch out for in 2019

The latest advertising trends to help you stay ahead of the pack.

Premium
'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones
Premium
Sep 11, 2018

'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones

Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.

Premium
Digital metrics can liberate CMOs
Premium
Aug 27, 2018

Digital metrics can liberate CMOs

We need better benchmarks for programmatic, not more, to digest data and mark ROI in campaigns.

Premium
How to harness programmatic’s billions in growth
Premium
Nov 7, 2017

How to harness programmatic’s billions in growth

The programmatic industry will grow by US$36.8 billion by 2019. Let’s take a look at what’s to come.

Premium
Killing the click, Part 2: Why the click is the wrong measurement for evaluating branding campaigns
Premium
Oct 10, 2017

Killing the click, Part 2: Why the click is the wrong measurement for evaluating ...

Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.

Premium
Killing the click: Part 1
Premium
Oct 3, 2017

Killing the click: Part 1

For better or worse, the click has become the go-to metric for campaigns. Though its reliability has come under scrutiny since its inception.

Premium
Artificial intelligence: the today of digital advertising
Premium
Sep 18, 2017

Artificial intelligence: the today of digital advertising

Artificial intelligence software is the foundation of digital advertising of the future, if current observations are any indication.

Premium
Programmatic pros: 6 tools of the trade
Premium
Aug 15, 2017

Programmatic pros: 6 tools of the trade

Richard Pollin follows up on industry trends, with key insight from Xaxis that has changed the fabric or his organisation and the market as a whole

Premium
5 elements spurring the growth of programmatic
Premium
Jul 31, 2017

5 elements spurring the growth of programmatic

Disruptive elements like burgeoning tech and increased transparency are contributing to the growth of an outcome-based programmatic economy.

Premium
The age of ad blocking
Premium
Feb 14, 2017

The age of ad blocking

22% of global smartphone users now use ad block software, that number is set to rise in the near future.

Video