XAXIS: Delivering Content That Drives Outcome

Welcome to Xaxis. Created more than eight years ago, Xaxis boasts presence in 47 markets, 16 of which are in Asia Pacific. Today, we are one of the largest global market player and an innovative thought leader in outcome media. The Xaxis content hub will be your platform to access insightful content, research and thought leadership pieces from across our business divisions. We also welcome you to reach out to us for feedback, partnership opportunities, or to learn more about our products.


Nov 14, 2018

Why outcomes matter, not just to the CMO

Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change

Oct 23, 2018

Understanding AI: A new reality for marketers

With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.


May 19, 2020

Knowing your consumer beyond the pixel: How Xaxis is bridging online & offline ...

In today’s omnichannel world, marketers can’t afford such disunity in their understanding of the consumer. In comes Beyond, a solution to bridge the gap between siloed consumer data to help advertisers more effectively drive business outcomes.

Mar 4, 2020

Xaxis advances media quality standards in APAC with additional authentication ...

Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?

Nov 25, 2019

What are the top 5 trends reshaping DOOH in Asia?

DOOH media is rapidly evolving as it becomes an industry standard, says Divya Acharya, APAC, director of products and solutions, Xaxis

Oct 11, 2019

Why brands need to take an omnichannel approach to marketing

Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.

May 7, 2019

What budding entrepreneurs can learn from Bollywood’s Pad Man

A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.

Apr 26, 2019

Why advertising needs to be a two-way game

Daniel Henriksen on why the Greek philosophy of 'Dyad' needs to be resurrected in the media and advertising industry.

Feb 27, 2019

Six advertising trends to watch out for in 2019

The latest advertising trends to help you stay ahead of the pack.

Sep 11, 2018

'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones

Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.

Aug 27, 2018

Digital metrics can liberate CMOs

We need better benchmarks for programmatic, not more, to digest data and mark ROI in campaigns.

Nov 7, 2017

How to harness programmatic’s billions in growth

The programmatic industry will grow by US$36.8 billion by 2019. Let’s take a look at what’s to come.

Oct 10, 2017

Killing the click, Part 2: Why the click is the wrong measurement for evaluating ...

Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.

Oct 3, 2017

Killing the click: Part 1

For better or worse, the click has become the go-to metric for campaigns. Though its reliability has come under scrutiny since its inception.