Hyundai today launched a significant global campaign to introduce its new Santa Fe SUV. The work, by Jung von Matt, includes five TVCs the video window above will play through all of them following a 'hero' video that incorporates moments from all five as well as print executions below.
The company has made a conscious effort to be inclusive about what family means. A wedding-oriented clip, 'Family party', has a surprise orientation-oriented...
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