Mashing together horror tropes, surreal (but oh so believable) office vignettes and a lab-coated scientist who explains a condition known as '700-day itch', this is a remarkably fun recruitment ad from AIA and Leo Burnett Malaysia.
The PSA-styled clip is delightfully packed with comedic bits and deftly edited, so it moves quickly from one enjoyable moment to another. Small absurd touches—like the boss's incessant, unhinged laughter and the hand-knit scarf of exceptional length—push it to another level.
The ad promotes the insurer's Elite Academy, a new agent-training offering that the company says is the first of its kind.
Kudos to the brand for approving a non-standard approach to recruitment, and to the agency and production house for making it good fun.
Chief Marketing Officer: Heng Zee Wang
Associate Brand Director: Chan Ming Yen
Brand Manager: Choy May Yee
Executive Creative Director: Iska Hashim
Group Account Director: Coco Carreon
Copywriter: Pia Dhaliwal
Senior Art Director: Lee Shyyi
Project Manager: Zahirah Hussin
Agency Producer: Jennafinz Goonting
Production House: Societe Films
Director: Eric Yap
Executive Producer: Joanne Smith
Producer: Kwan Shan Shui
1st AD: Lester Lee
Cinematographer: Loh Yik Sing
Efx Music: Real Time Studios
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