Ad Nut
Aug 10, 2018

'Family fire': A dark, excellently crafted film about a nightmare of violence

US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.

US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.

How depressing is this Guns are so prevalent in the US that they kill or injure eight children every day through accidents alone, according to government statistics. Accidental casualties in homes are so horrifyingly common that some groups think coining the term 'Family fire' might help raise awareness of the issue. 

Hence, this film by the Ad Council and Droga5 for the Brady Center to Prevent Gun Violence, which explains the risks of firearms...

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