Ad Nut
May 22, 2020

Desperate search for food in Bangkok finds meaning instead

Made in a week, GreyNJ United's clever and sneakily meaningful documentary for KBank starts with a frantic search for an open restaurant. It ends someplace else entirely.

Released a couple weeks ago, this film for KBank (Kasikorn Bank) of Thailand by GreyNJ United has racked up several million views across Facebook and YouTube.

It's not too hard to see why. It cleverly draws you into the point of view of a guy who's confined to his flat and becomes desperate for something—anything—to eat besides the eggs he's been surviving on. He heads out into the world, but his quest leads him on a journey of realisation about how to feed not just his stomach, but his soul. 

Ad Nut enjoyed the trip, and was particularly tickled by the against-the-expected musical selection the filmmakers have decided on at the end.

The agency's deputy CCO, Aswin Phanichwatana, reports that the project, from first idea to release, was executed within a week and was inspired by a statement from K-Bank’s emeritus chairman Banthoon Lamsam, who said “We’ll get through the crisis together with give".

Indeed.

CREDITS

Title: “Docovidtary”
Client: Kasikornbank
Agency: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Executive Officer: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Jesse Wong
Project Management Director: Kanoksak Kanchanachutha
Account Director: Vorawan Kaewket
Production Company: Happy Ending Film
Director: Yossawat Sittiwong
Producer: Pacharin Surawatanapongs
Cinematographer: Yossawat Sittiwong / Pacharin Surawatanapongs / Boonyanuch Kraitong / Atisakol Kanchanamongkol / Krit Sarakosol Editor: Yossawat Sittiwong

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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