A new campaign for Sentosa Development Corporation SDC by BBH Singapore encourages hard-working Singaporeans to unwind a bitand includes research showing that they currently only set aside 1% of each week as leisure time.
The “Make Time” campaign includes a nice TVC that visualises the mental burden of work as literal desks that both adults and children carry around at all times. Is it a bit manipulative to show a little kid labouring...
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