Asian Paints Nepal captures the BFF spirit

Warm-hearted campaign attempts to position the paint brand as a best friend.

NEPAL - You know you’ve got a best friend for life when he does the samba dance around a referee after you’ve scored a goal, not caring about the onlookers. A best friend also cherishes the little achievements in your life; he's so overjoyed when you’ve got a good catch that he bounces up and down on a precariously tiny bridge, perhaps putting both of your lives in danger.

This campaign by Creo Communications (creative), DigitalIn (digital) and outreach Nepal (media) uses such moments of friendship to try and make an emotional mark in what is usually a utilitarian product category.

The campaign smartly plays on the predilection of social-media users to tag their best friends and share such videos, while a texting mechanism provides a free painting guide. Outreach Nepal reports that more than 2,000 people have registered themselves with the company.  

 

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.