Ad Nut
Feb 27, 2019

Aldi unleashes a tunavalanche

Our pal Ad Nut can resist neither wordplay nor the brand's ongoing string of fun commercials.

Yep, Ad Nut is sharing the above TVC partly because it allowed Ad Nut to use the fishy portmanteau in this post's headline.

That said, Ad Nut's inability to resist things is not limited to clever wordplay. Ad Nut also cannot seem to resist writing about ads by BMF for Aldi.  

This agency-client pair is approaching Nike/W+K levels of effectiveness. Yes, it's on a smaller scale. And whereas Nike does bigly inspiration, Aldi does chuckles. But Ad Nut is honestly hard-pressed to think of many working partnerships that deliver as consistently. You can count on BMF's work for the grocery chain being not only fun but also strategically sound.

Pointless bonus material: The tunavalanche reminds Ad Nut of this favorite scene from Steve Martin's underappreciated work of genius, Dead Men Don't Wear Plaid

CREDITS

Executive Creative Director: Alex Derwin         
Creative Directors: David Fraser & Dantie Van Der Merwe
Copywriters: Justin Butler, Lisa Down
Art Director: Simon Koay
Designer: Lincoln Grice, Matty Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Strategic Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager ALDI: Paul Coles
Group Account Director: Aisling Colley
Account Director: Rose Flowers, Hayley Basham
Senior Account Manager: Olivia Morbey, James Arnold
Agency Producer: Jenny Lee Archer          
Production Company: Rabbit Content
Director: Jeff Low
Executive Producer: Alex Hay
Production Art Director: Loretta Cosgrove
Post Production: Blackbird        
Editor: Adam Wills
Art Buyer: Basir Salleh
Sound Design and Audio Production: Rumble Studios
DoP: Geoffrey Simpson

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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