TODAY'S EDITION 06/05/2026

Latest

Thailand's consumer watchdog plans to sue Meta over Facebook scam ads

The Council has registered 3,793 Facebook-linked complaints of consumers being defrauded through fake storefronts, payment scams, and pages built to impersonate real people in the last two years.

Nike rewrites playbook with 2026 World Cup campaign

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

2026 Cannes Contenders: UltraSuperNew co-founder places his bets

UltraSuperNew's Marc Wesseling picks the APAC campaigns that stand a good chance of winning a Lion.

2026 Cannes Contenders: Gut creative predicts APAC hopefuls

Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.

Can an instant camera fix Gen Z's selfie problem?

Take a look at the work from Fujifilm via Omnicom Health.

Unilever ANZ poaches Ikea CMO

The new role is effective September 1.

Coca-Cola launches global media review as WPP and Publicis go head to head

The beverage giant is understood to be reviewing its $4 billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

The Information

Can Alo Yoga build real muscle in Asia?

Brand Health Check: Despite growing buzz and presence in Asia, the activewear brand must differentiate from Lululemon and overcome cultural and counterfeit hurdles in entering China.

The Knowledge

Global agency groups report card Q1: WPP revenue decline continues as Publicis calls out Wall Street sycophants

The gap between the best and worst-performing holding companies shows little sign of closing as the year gets under way.

Guardrails in the age of live commerce: Can tech keep brands safe?

As live commerce accelerates at warp speed, platform frameworks, third‑party tools, and AI systems are struggling to keep pace.

Woolley Marketing: Why your agency’s best work is not for sale

Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.

APAC Power List 2026: The top 50 marketers shaping the region's next chapter

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

Watch


Promoted content

Proof before Promises: How to Build Trust with B2B Buyers

As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.

OPINIONS

Open source you (and all your relatives): The future of DNA marketing

Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.

The black box ate the media plan

How the transparency revolution became a trust exercise

The Information

Advertising’s credibility problem is not about measurement, it is about mentality

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.

Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads

What started out as a way to “chat with your data” is now becoming something much bigger.

The growing cultural convergence of China, Japan, and South Korea

Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.

FIFA's biggest Asian sponsors can't watch the World Cup they're funding

With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.

To all the men in advertising: please start showing up

You can’t be a male ally if you’re not in the room.

Livestreaming commerce is booming, but who's watching the claims?

It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?


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