xi jinping

Mar 9, 2018

6 ways Xi Jinping’s power grab will impact foreign brands

Xi’s personal Chinese Dream is expected to dominate every aspect of Chinese development, and will have a profound impact on the business environment of foreign companies working in the country.

May 29, 2017

One belt, one road, many brands

Why marketers and brand builders should care about China's massive silk road scheme.

Jul 14, 2014

Generation 'Xi': Marketing in China's 'youth-conomy'

SHANGHAI - The belief that the length of a generation is defined by ten-year spans is making less sense in China as technological and societal changes take place every five or even three years, setting the stage for 'Generation Xi' (习世代)—youths growing up in the current Xi Jinping era, and altering marketing principles along with it.